Justin Rosenberg, founder of Honeygrow at the Food & Founders event May 15, 2014
I went to a great event last night at Benjamin’s Desk, the co-working space in Center City. Hosted by Rayce Rollins and Nehemiah Davis, Food & Founders showcased guest speaker Justin Rosenberg, Founder & CEO of Honeygrow.
If you’re in a food business, or interested in starting a food business, it’s inspiring and helpful to hear stories from others that have been in the trenches. Rosenberg recounted his story of starting out in a boring finance job and developing a vision for a fresh, quick food business that eventually became Honeygrow. It wasn’t easy, Rosenberg worked his tail off on weekends under a chef in D.C. after a long week of toiling away at his day job. He went through a lot of rejection before he managed to find financial backing.
The first Honeygrow location opened in 2012 and a second location shortly thereafter. His business continues to grow and more locations are planned. When asked what he wish he knew when he first started, Rosenberg stressed that the most important part of his business is in its systems. Though he had an extremely comprehensive business plan worked out and knew he wanted a beautiful restaurant, it was the systems in his business that made all the difference.
If you’ve ever read the The E-Myth Revisited“>E-Myth Revisited, you know that a key to setting up a business with longevity is to set it up similar to a franchise. And what’s key to a franchise? Systems! The business can be replicated without its owner because it has very tight systems in place.
If you’re running a business, or thinking about starting one, think about your systems. What needs to happen for your business to run smoothly? Talk to as many other business owners as you can for tips and inspiration.